Goal

• Create empathy for a technical user of B2B enterprise software
• Advocate value and use of personas to enhance design process
• Develop first company persona
• Create guidelines and templates for future personas

Process

• Researched persona process and requirements
• Generated discussion guides for user interviews
• Conducted nine in-depth interviews with users of varying levels of experience
• Distilled findings and created persona deliverable
• Validated findings with five additional users
• Introduced persona to users, engineers, and product managers

Impact

• Identified feature suggestions that emerged from user interviews
• Clarified user priorities, goals, motivators, and pain points in role and software
• Established "how-to" kit with resources, templates, discussion guides, procedures, and lessons learned for future persona development
• Educated users, engineers, and product managers on process of persona development and value of personas to design process